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DBA

DBA

Try out that new business idea before incorporating.

About this structure

A Doing Business As (DBA) lets you operate under a different name without forming a new entity — perfect for testing a brand or running multiple lines of business.

Best for

  • Sole proprietors testing a brand
  • Existing LLCs launching a new product line
  • Freelancers with a public brand name

Key benefits

  • Operate under a different name
  • Fast and inexpensive
  • No new entity required
  • Open a business bank account under the brand

Other ways to launch

LLC

The business entity type of choice for most business owners.

S Corporation

Keep your tax burden low while growing your business.

C Corporation

For big business needs, a C Corporation is the way to go.